Description

This is a Assistant Marketing Manager - Emirates Wolgan Valley, A Ritz-Carlton Lodge role with Marriott based in Sydney, NSW, AU
== Marriott ==

Role Seniority - mid level

More about the Assistant Marketing Manager - Emirates Wolgan Valley, A Ritz-Carlton Lodge role at Marriott

JOB SUMMARY

The Assistant Marketing Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Assistant Marketing Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations,

Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related

major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food

and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.

• Partners with Operations, Food & Beverage and Sales teams to execute

promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on

the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Manages F&B media schedules and verifies prompt settlement of accounts.

• Partners with property Revenue Management to verify correct offer loading,

verifying advertisement targeting is correctly directed at relevant consumer groups

• Executes email marketing, and display advertising.

• Maintains frequent, active engagement with Cluster eCommerce manager to verify

alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verifies all advertising for the hotel in digital channels is in alignment

with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital

channels (e.g., hotel website, travel sites).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms and

conferences through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest

comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and and

executes post sign-off from GM.

• Maintains a comprehensive list of local media contracts, with particular

emphasis on food critics and bloggers.

• Manages assigned accounts as per the media account management system.

• Writes and distributes all press releases for property events, promotions, and

outlets.

• Manages the execution of hotel sponsored events, community/government

relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy & activities to drive quality

press coverage through media engagement, in alignment with communications objectives.

• Verifies the news clippings and other online, print, and social media mention

report is completed on a monthly basis for property distribution.

• Manages external vendors and media agencies; works with agency partners and

continent PR leader to identify strategic media buys for their hotel(s).

• Surfaces and vets PR leads from the continent PR Leader regarding which are

the best media to promote the hotel.

• Supports the co-ordination of photography for F&B advertising, collateral and

public relations purposes between the hotel, advertising agency and the regional field marketing teams.

• Manages photo shoots for seasonal or festive promotions in partnership with

the cluster or area marketing team.

• Acts as central point of contact for regionally approved local photographers

for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies

copies are filed in a comprehensive manner.

• Assists in the production of all property, F&B display, and temporary signage

in hotel public areas.

• Promotes collection of competitors collateral and publicity on a monthly

basis.

• Manages the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance

with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all

communications activities with a strong emphasis on property F&B promotions and campaigns.

• Helps with the publication of hotel’s newsletter(s).

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&B promotions.

• Works with eCommerce to verify the Hotel’s website and related websites are

updated on a regular basis.

• Partners with Director of Marketing to create marketing plan aligned to hotel

sales and revenue strategy.

• Provides training and marketing leadership and act as a marketing subject

matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

• Coordinates with property and above property eCommerce and Revenue Management

teams to report success of property marketing and eCommerce performance.

• Keeps abreast of competition and its collateral, advertising, and marketing

efforts and constantly evolving digital and marketing trends.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Marriott team will be there to support your growth.

Please consider applying even if you don't meet 100% of what’s outlined

Key Responsibilities

• ️ Executing marketing plans
• Managing social media content
• Coordinating public relations efforts

Key Strengths

• Marketing expertise
• ️ Communication skills
• Social media management
• Public relations
• Creative thinking
• Data analysis

A Final Note: This is a role with Marriott not with Hatch.